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The prediction was that MOOCs will completely change the game in higher education. Enthusiasm was general – and groupthink so tempting – that many universities across the world adopted them as a panacea for “21st century learning” (and all other problems) without hesitation or critical reflection. Those reluctant to adopt MOOCs discovered that a “philosophical difference of opinion” with the governing boards on MOOCs involves a serious personal and professional cost.

MOOCs were described in the last years in strong metaphors, suitable to express the amplitude of the change that they bring to higher education. Since 2012 we find Massive Open Online Courses often associated with natural disasters: from “tsunami” to “an avalanche” or an earthquake,  MOOCs promised to completely reshape the landscape. MOOCs are – commentators said – a tsunami of change that “is coming, you like it or not“.

The year of 2012 was marked by the firm prediction of a “historic transformation through the MOOC”, promoted with evangelical passion as the solution for all problems faced by higher education. Poor of the world will enrol in Harvard and MIT courses, students of all nations will freely access higher education and gates of knowledge will finally stay unguarded for the first time in history. The New York Times published at the end of 2012 an article creatively titled The Year of the MOOC, David Brooks and Thomas Friedman wrote enthusiastic op-eds about the MOOC “revolution”, the “tsunami” that will undoubtedly transform higher education. The Economist – along with other financial publications that discovered overnight their in-depth expertise in pedagogy and higher education – followed the same line with an article titled Free education. Learning new lessons, which offers a perfect sample of the type of thinking fuelling that general excitement:

“MOOCs are more than good university lectures available online. The real innovation comes from integrating academics talking with interactive coursework, such as automated tests, quizzes and even games. Real-life lectures have no pause, rewind (or fast-forward) buttons […] MOOCs enrich education for rich-world students, especially the cash-strapped, and those dissatisfied with what their own colleges are offering. But for others, especially in poor countries, online education opens the door to yearned-for opportunities.”

The solution to deliver good quality higher learning to all enlightened the imagination of many. The narrative was fantastic: the door to what Time called “High-End Learning on the Cheap” was discovered and new startups and venture capitalists were there to fight to open it for the benefit of the poor around the world. Thomas Friedman argued in 2012 that “nothing has more potential to lift more people out of poverty” than Silicon Valley solutions and MOOCs will “unlock a billion more brains to solve the world’s biggest problems“.

There is no doubt that rising inequality is a huge problem for the world. This is why is important to remember here that Silicon Valley makes San Francisco one of the most unequal cities in the US. The fact is that the Silicon Valley solution is not working at home, and American politicians make public calls to find answers. A set of important questions should be raised about any set of solutions coming from the same place where education for all or homelessness stay unaddressed and are on the rise (The Guardian reports that in Palo Alto, in California’s Silicon Valley “92% of homeless people lack shelter of any kind“).

Another luring promise of that time was that “The Internet Revolution” comes with a silver bullet for budgets in higher education. Universities were happy to see a new solution for their financial pressures. In Changing the Economics of Education The Wall Street Journal presented MOOCs as a possible solution for universities to make “numbers add up”. Another financial journal states with the unabated confidence that “Free online courses will change universities” and this is why “top universities worldwide rush to put free courses online, setting up so-called massive open online courses or MOOCs”. From Silicon Valley the perspective was – not surprisingly – very similar: “Massive Open Online Courses Revolutionizing Higher Education. MOOCs Provide Something for Everyone“.

The call for evidence was rare at that time, which is quite unusual in an industry obsessed with evidence-based everything. The good news is that recent research starts to fill the gap. The first problem is that evidence debunk most those great promises. With a bit of a hangover after all the hype and inebriating enthusiasm, universities have to draw the line and look at the evidence, accept reality, evaluate benefits and risks and redesign their solutions.

MOOCs undoubtedly bring important benefits. The power to use technology to link academic life with the public debate or the possibility to offer the chance to access great courses is undoubtedly of great benefit to many. The important part that was left unexplored is relevant for the future of universities: what is the cost of this and what are the main risks. The empty enthusiasm and blind adoption may cost more than many imagined and it is important to consider two possible risks that seem to be overlooked by many administrators of colleges and universities.

Naive assumptions about the target audience and the importance of MOOCs for marketing

There is already excellent research on MOOCs. A recent example is coming from The University of Pennsylvania, where a survey on over 400,000 active students in courses offered by the university through Coursera — the most significant MOOC provider — recorded 35,000 responses. Results are not far from other research in this field and reveal that a stunning 83 percent of MOOC students already have a two- or four-year diploma or degree. The chance to have them enrolled in new degrees is called into question even more, as results show that 69 percent of them are already employed. This set of data support those who say that spending important resources (pay for course design, research time, teaching time, course administration and IT infrastructure) for free courses with the hope of having new students is just a naive and costly mistake. 

As a tool for marketing, the investment into a MOOC may be a disproportionate effort when we look at real numbers of students enrolling into a course (or university) just because of a MOOC. Moreover, smaller universities already know that only most prestigious and renowned players attract big crowds to MOOCs. This is how many institutions see that their investments failed so far to show any quantifiable benefit.

This set of new research and data is causing now a shift in attitudes within higher education regarding MOOCs. Another recent study, which polled chief academic officers at 2,831 colleges and universities about online education, reported that 39 percent say they do not believe that MOOCs are sustainable models for their schools — from 26 percent in 2012.

This draws attention to another widespread confusion between MOOCs and online education. While online education represent an important pedagogical solution embraced by most universities for decades for their enrolled students, MOOCs are a specific platform designed to offer “open” courses for prospective students. There are many other differences, but the most important aspect here is that many administrators in higher education start to realise that “charity starts at home”: quality of online education for your own students is a hard enough task to deal with. Spending money and time for those who are already educated, employed and rarely interested to pay fees for new courses is just an unaffordable luxury.

From clicks to bricks

Another widespread prediction was that in the “avalanche that is coming”  those Doric columns on the campuses are good to be sold to real estate investors. Technology – was said – is making the university campus obsolete. “The end of university campus life” is just another article where this was predicted with certainty. The author is saying: “MOOCs merely confirm what we’ve known for years—that the most basic currency of universities, information, is now more or less valueless, so universities might as well give it away [….] Universities are no longer the only, or even the best, aggregators of information anymore. That role was usurped by the internet years ago”.  

“Information” is not learning and data is not knowledge, but this is a different discussion. The problem is that thinking that the campus is useless was undoubtedly a massive mistake that will surely bring unpleasant surprises for those embracing the fad. In fact, those who were used as an example to support the advice to forget the campus are now building their own brick and mortar campuses. The irony was soon evident this time…

In “Online students can’t help being sociable”, an article recently published by the BBC News, we read:

Instead of demolishing the dusty old classrooms, the online university revolution is responsible for opening some new ones. Coursera, a major California-based provider of online courses, is creating an international network of “learning hubs”, where students can follow these virtual courses in real-life, bricks and mortar settings.”

It is undoubtedly sad and surprising to see that many experts and managers in higher education missed that “it seems there is an irresistible social side to learning“. This detail – relevant for the specific type of endeavours involved in higher education – was now discovered by investors in Silicon Valley. This may change the attitude of those advocating the end of the campus  – or not!

In any case, it becomes clear that new technologies enhance the value of the physical campus. Universities have to find new ways to use their spaces to enhance learning and nurture creativity and innovation.

It is also important to explore if MOOCs do not involve a shift of focus and resources from online education and learning management systems managed by universities for their “traditional” courses. In other words, MOOCs may be interesting and exciting for all those interested to use them, but from the point of view of universities – placed under significant financial pressures and funding cuts – it is vital to see if these efforts do not affect funding and investments required to make their online education engaging and aligned to other technological solutions widely used by their students.

Some universities will soon realise that their outdated learning management systems work most probably as a much more efficient marketing tool against them than all possible benefits associated with some of the most popular MOOCs. Training for academic staff in the use of new technologies to facilitate and enhance learning is another important area for investment. Some universities may not have  the capacity to pay for all, but it becomes clear that quality assurance in online education for students at home is the most important investment. This is why the MOOC-hype should be considered with great care. They can bring more damage than good, especially for smaller institutions of higher education.

The poor stay poor and rich… get another freebie

Research conducted at The University of Pennsylvania also dispels the myth that MOOCs open the door for the poor and disadvantaged. It reveals not only that the vast majority is already highly educated, but two-thirds of MOOC students live in OECD countries, the club of leading industrialized nations. It is good to consider here that OECD countries account for just 18 percent of the world population.

In other words, data shows that the belief that MOOCs “lift people out of poverty” is as superficial as it seemed to be. It is interesting however to explore why there is such a superficial understanding of the context and possibilities of people living in poor countries…

The silver bullet

A genuine focus on the quality of teaching and learning, personalised education, and student engagement is what can make a university a sustainable and successful institution. The future of universities cannot be changed by a set of gadgets or technological tools, but by a new vision able to create a new context where new technologies can be used to enhance pedagogical solutions suitable to address needs and challenges of the 21st century.

©Popenici2013

The American writer H. L. Mencken once said that there is always a well-known solution to every human problem: neat, plausible, and wrong. MOOCs look neat, are plausible and… too many get it wrong! MOOCs captured the imagination of venture capitalists, academics and university administrators and this is a rare thing for higher education. Enthusiasm and a bit of passion in this field is always a welcome change. The problem is that – despite exuberant enthusiasm surrounding them – MOOCs remain marked by many unanswered questions and still fail to clarify how they will deal with many crucial pedagogical and managerial aspects. Again, we do not talk about online education here, but MOOCs!

Most probably major changes lie ahead for MOOCs, as these course platforms will change even more than universities that were supposed to be replaced by these online solutions. In very simple words, we can say that it becomes clear that MOOCs are simply not enough to change higher education and stay just as one small bit of the complex set of social, economic, cultural and even technological issues impacting higher education.

The Economist and The New York Times, academics and various experts in education proclaimed “the year of the MOOC” and that the end of the campus as we know it is certain. The excitement around MOOCs became so extreme that anyone asking for the old kind of evidence-based arguments was pinpointed as an outdated conservative fighting against the Enlightenment. Groupthink is was shaping for a good time policies for higher education, making the new virtual silver-bullet a solution for most important problems confronting the future of colleges and universities across the world: MOOCs promised to solve inequity and barriers to access, increasing costs and explosive student debt, quality assurance, sustainability, critical thinking, creativity and innovation. The magic of clicks and “innovation” was evident to all who identified with the ‘progressive’ pack.

When Anant Agarwal, the President of edX (the MOOC consortium launched by Harvard and MIT) went to The Colbert Report to discuss about his initiative, Stephen Colbert used again his subversive humour to ask some questions that went unobserved by many university presidents and managers:

“I don’t understand – Colbert said – You’re in the knowledge business in a university… Let’s say I had a shoe store, ok, and then I hired you to work at my shoe store. And you said, <Hey, I’ve got a great idea! Let’s give the shoes away for free>… I would fire you and then probably throw shoes at your head.”

Obviously, the business model proposed by MOOC need to make sense for all those venture capital investors. Some already say that this is why most probably MOOCs will serve the universities and change after their needs and models. This means that the MOOC idea is disrupted much more than the “old university” will be ever disrupted by the MOOC movement.

Fortunately, this story had the typical fate of all fads: it went from irrational enthusiasm to a more balanced view, where many evaluate the positive role of MOOCs, advantages and limits, proper uses and possibilities to enhance their role for teaching and learning in line with students and universities’ interests. Some went from disbelief to depression and stubborn refusal to accept a change in the general tone of the conversation, but very few went to the extremes. Questions remain unanswered, but the overall discussion provides in the current context a more nuanced analysis and possible solutions.

What are the indisputable advantages of MOOCs? How it is possible to explain that so many respectable academics actually believed so many promises often against the most evident examples working against them (e.g. an unclear business model, overwhelmingly low completion rates etc)? What MOOCs will change in higher education?

From MOOCs to MOOC$ – and next steps

In some recent discussion it became evident that MOOCs were considered by some as synonymous to online education. This is why it is important to have a succinct look at the meaning of this acronym: a recent paper published by the European University Association gives us a useful summary of what is a MOOC:

MOOCs stands for Massive Open Online Courses. So far, MOOCs can be characterised as follows:

  • they are online courses
  • with no formal entry requirement
  • no participation limit
  • are free of charge
  • and do not earn credits.”

Developing since 2008, MOOCs offered the seductive promise of limitless possibilities to offer access to university courses “free of charge” for all. The key stands in “so far”… the free nature of MOOCs is raising a series of serious problems. “Free” has played a major role in the rise of massively open online courses, engaging the imagination of all thinking about a time when higher education will be opened to all (probably including workers in shifts of 12 hours per day, making computers for those who have the luxury to access Internet and find time for online courses).

In my recent book I mentioned the overused comparison between higher education and music industry. Not only that higher education is very different from any other industry, but even this comparison is twisted to the extent that an important lesson is hidden by constant misinterpretation:

“We can imagine what would have happened if the music industry’s reaction to the MP3 and Napster would not have been iTunes, iPods or Amazon music, but a move to offer free music to all. In this scenario Massive Online Open Music (MOOM) would have been funded by the music industry confident in the promise presented by players on the stock market that somehow “money would follow”. There is no doubt that a MOOM is a noble solution, as many find music an indispensable part of their lives and getting it for free or for a symbolic price would make the world a better place. It could even be argued that this would be humanitarian, as many use music for therapeutic purposes. At this point we can easily imagine that this solution just would spell the end of the music industry.”

This partially explains why MOOCs have a serious identity crisis: current models try to leave the crucial “open=free” aside and ask “minimal” fees to give credits. MOOCs promise of “making education available to all” sounds great for educators, but is nuanced differently by various start-ups and venture capitalists who invested in the new big thing in Silicon Valley. The “open and free higher education for all” is discreetly replaced by “low costs”. An example is offered by Georgia Institute of Technology that will “soon begin offering an online master’s degree in computer science at an unusually low cost“. This “MOOC-like course” will cost around 7000$.

We immediately observe that ‘low cost’ is very far from free and open to all. The 7000$ that can “open the door to higher education” for people around the world, including millions in the US, are simply just unaffordable for a very large number of people.

Some may argue that cost is associated only with the credit and the course is still open to all. This was already the source of major surprises for some providers: a (pricey) effort to build credit MOOCs got zero takers when the university charged as little as $89 for credit courses that cost in campus over $1,000. When you pay the time for staff to write the course, the infrastructure capable to accommodate hundreds of thousands of students, resources etc… the ‘zero takers’ surprise can be truly devastating. 

It became clear that MOOCs can be perceived by many students (and employers) as a form of entrainment with an academic flavour,  a kind of TED talks for nerds. This legitimate challenge makes harder to justify spending “massive” resources to pay for “massive” course design, IT infrastructure, administration, video production etc. The value of a MOOC requires now a bit more work and in-depth thinking, to align this effort with a wider strategy for every institution. 

There seems to be a promise to open already opened doors

Moreover, a detail ignored for a while became clearer: we already have the solution of freely available courses with videos and pdf files, web-links and books on Amazon through websites and platforms such as iTunes U (or various Learning Management Systems used by universities) for a long time. Open Universities across the world have an already long tradition of offering free (access) courses or non-credit courses with a small fee. The simple addition of forums and discussion groups cannot be seriously taken as the most important innovation that can dramatically change higher education. If we claim this, then we have to accept that we all reached a point of very little imagination and depth for our solutions.

So, if a MOOC is ‘open’, but not free, what is it?

The enthusiasm for the silver bullet went too often too far. Jimmy Wales, the founder of Wikipedia, recently underlined something that should be clear to any university administrator:

I’m not a person who thinks that people will be able to just go online and get a complete education without the guidance of the teacher. That sort of simplistic model shouldn’t be our framework.”

The simplistic way of thinking about organising learning and teaching in higher education is simply not sustainable on a long term. Adherence to a fad may work for a personal agenda, but comes with serious risks and costs for institutions and systems. Some will learn again a very painful lesson. The reality is that online solutions are still underused by higher education, but we are left to wait for genuine innovation that is capable to provide alternatives in line with academic rigour, quality assurance and student needs in higher education. Students cannot be engaged by simple conversions of boring lectures into online videos that are even more boring, affected by clunky and poorly designed technological solutions and rigid platforms for discussions and “forums”.

Universities need to use online technology where it really works – Jimmy Wales, co-founder of Wikipedia

Presumed Authority and Crumbling Credibility

To understand why so many academics and administrators adopted with no hesitation the snake oil merchant promises we need to think about what Tom Whitby notes:

“I am tired of educators who espouse technology for everyone else, but fail to employ it for themselves and their profession […] We should look at everyone’s digital footprint including administrators. What is their educational philosophy as it is stated in the digital world? What does their Professional Learning Network include? What is it they have collaborated on in the Social media world? How effective are they in the very collaboration skills that they claim to have? How reflective are they based on their public blog? Do they hold to their principles in their public reflections?”
Find the online profile of the expert on the online solutions and innovations: see their LinkedIn profile and network, read their blog and find the ideas they put online to represent their thinking on an open platform

A healthy exercise for all is to look online as soon as you hear any advocate of online solutions and check the consistency of discourse with reality. Too often we hear academics speak about “social media” in higher education when it is painfully clear that the same person never used Twitter, barely grasps the function of “like” on Facebook and still (secretly) thinks that LinkedIn is just a silly hobby. An academic journal is very rarely an open platform, so don’t let yourself intimidated by a long list of academic publications: the walled gardens of academic publishing do not follow the logic of MOOCs and Internet openness.

Public disclosure: I just applied this exercise to a list of speakers in a conference on “innovation and teaching” (what else?). The result was truly remarkable (or simply depressive). The good part is that it became clear that this can save a lot of money and time wasted in sterile acts of self-admiration and opinion-production packaged in the form of pseudo-academic work.

The value of MOOC

In the run to increase profits and “market shares” many universities lost their way, leaving aside their values, adopting a mix of compulsory mediocrity and quasi-managerial jargon. The effect is not only that many institutions of higher education are stuck into a management model close to what was common in 1930’s than what is now adopted by smart and flexible corporations. The effect is that students start to question (and most probably refuse to enrol in the future) in lectures with 500+ students crowded in various halls and large amphitheatres. MOOC-like provision is an easy replacement for this bizarre form of academic model of making profits.

In the same time, MOOCs start already to evolve much less against the “brick and mortar” university and much more in line with the needs of students and institutions of higher education. The main reason is that the only way these platforms can make profit in the future is to work in consonance with credit providers that are accepted and (still) trusted by employers.

Universities based on strong academic values and academic freedom most probably will build MOOCs that show their strength and focus on quality learning and teaching, and genuine innovation. But most probably, MOOCs are also already responsible for the acceleration of a crisis for universities that forgot their core values. If profit is all what they stand for in reality, then this will impact directly their evolution and future for the long term. Many will slowly dissolve, others will move to the periphery where many will struggle in a though competition to find customers for cheap and low value credentials.

The MOOC hype also revealed a worrying appetite of a surprising number of academics and politicians to get enthused by simplistic solutions for higher education, by silver bullets and vague promises. This reflects many things, but most of all it shows how widespread is the belief – within and outside academia – that learning and teaching is a matter of common expertise. Everyone seems to share the opinion that – since most of us go through various forms of education – pedagogy and extensive knowledge in learning and teaching is a simple, familiar and common field of expertise to all. There is no other field where you can step in and say: I am an expert and I can tell you how to do things properly as education became. The butcher, the baker, the sailor and the candle stick maker all take the position of qualified experts in education. This trend is responsible for the collapse of many school systems and no one can argue that universities are immune to the same causes. The impact on the future quality of what many like to call “human capital” can be more significant than what we can imagine at this point. 

It is evident that mastering critical thinking, collaboration, presentation skills and genuine empathy require human connection, interaction and practice, and are best acquired in person, not only online. This is why we like to drink our coffee with friends – whenever possible – on a coffee shop, not on Skype, with a cheaper cup brewed at home. It is also evident that online medium offers the possibility of connectivity, exploration and the use of well built imaginative capabilities. The balanced use of online and on campus solutions stay as a key for the future of higher education.

There is significant value in all forms of learning, online and on campus. Education must answer fast the challenge to nurture students’ imagination, creativity and build their skills for innovation for a future marked by uncertainty and serious challenges 

Arne Duncan, the US Secretary of Education, recently said that “In the global economy, creativity is essential. Today’s workers need more than just skills and knowledge to be productive and innovative participants in the workforce. […] To succeed today and in the future, America’s children will need to be inventive, resourceful, and imaginative.”

Software, MOOCs, apps, learning management systems and other online solutions are just tools that can be used to answer these challenges. They are important tools, but not solutions on itself to achieve the difficult task of building inventive, educated, resourceful, and imaginative new generations.

Innovation

If you do not change direction, you may end up where you are heading.” Lao Tzu

It is widely accepted that creativity and innovation are more than ever before the key resource for individuals and societies. Innovation is now the main avenue towards job creation and economic growth and the only route to a sustainable future. International studies (e.g. OECD) document the fact that the most successful economies are those capable to nurture creativity and support innovative research and quality education. However, the attraction of innovation for investment returns represents just the most visible part of a variety of benefits.

In the uncertainty marking the present and the future of higher education it became clear that the successful modern universities will be only those capable to create knowledge and innovative solutions for the multitude of economic, social, environmental and cultural challenges. Universities must find ways to adapt, change and build on the power of their imaginations.

The effect of global economic crisis and the vulnerability of economic growth, the unprecedented youth marginalization, unemployment and underemployment, the impact of ecological and social crises require the power to imagine new approaches and design new possibilities. Creativity and innovation represent the fuel and the engine capable to provide new solutions for a sustainable future. The only certainty for universities is that days ahead will be filled with uncertainty, with serious risks and some opportunities. Only those able to change and use their creativity to generate new ideas and solutions for these fast changing contexts will be able to grow.

This is why we shouldn’t be surprised that “innovative research” is included now in the “aims and goals” of all universities and their departments, faculties and various centres. This is one of the few points where we find in higher education a widespread consensus over a goal: we need to have innovation! However, very few get any at all. This is because innovation requires most of all the courage to nurture free thinking, relax hierarchies and power structures, emphasize collaboration and refuse tokenism. These are some very uncomfortable decisions. The fact is that university leaders and administrators have the power to change direction for a sustainable future for their institutions, but this requires vision, intelligence and courage. 

Innovation requires courage and vision.

A widely known example is provided by Steve Jobs. Although he wasn’t a great innovator (all great innovations promoted by Steve Jobs are invented by other people and companies), he had the tremendous courage and vision to build on (and promote) innovations rejected or ignored by others. When he returned to Apple he had the courage to reduce the number of products offered by his company from 350 to 10! Against all he said that immediate profit was not all that matters and it proved to be right! The result was that those 10 products saved the company. Later, when Nokia refused to use the touch screen (because customers will never want that, right?) he had the courage to change entirely the face of a phone and Apple created the first iPhone. He had the vision and courage to launch an iPad when all experts said that this is a silly mistake. He changed the world with courage and vision!

There is no need to be a great inventor to build a culture of innovation.

This is something that many can contemplate in higher education. Universities have a modest record for innovation, especially in the last years (and many universities register a total failure in innovative research). What goes today as “innovation” in higher education can be reduced to an obsessive repetition of few slogans, some commercial leitmotifs and a small list of mantra-like sentences that failed to advance anything for a long time. The uncertain future and fast changing contexts call to see what goes wrong and seriously rethink our solutions.

Vision and a genuine commitment to nurture imagination and creativity, build engagement and stir the passion of all involved is what a leader must have. A genuine distaste for tokenism and mediocrity, a commitment for meritocracy and flexibility are crucial for innovation in higher education. 

There is no need to be an inventor to build a culture of innovation and excellence in a team or across a university. 

Innovation is a matter of strategic choices and decisions – it is better to contemplate them before! Hanging slogans on the walls comes with a price.

It is much better to think about the call for innovation before the rhetoric is visibly and enthusiastically announcing a strong commitment to go in search of it. Innovative research involves much more than a buzzword looking good in organizational documents. If the call for innovation is doubled with micromanagement, control and a rule for all to “salute the flag”, the effect is more insidious and damaging than it looks.

We can imagine that adopters of the paradigm of bureaucratic control and the strong emphasis on hierarchies enjoy to believe their own rhetoric, count useless research projects published in sham scientific journals while listening in pseudo-academic events the sweet tones of self-congratulatory chorus. However, the price of denial is devastating: promoting an inwards oriented incremental existence and hindering flexibility, these rituals severely undermine engagement, morale, trust and stifle innovation. This model leaves the university incapable to adapt to the fast changing realities that determine its existence and future. Masked as “commitment for innovation” this is a way to secure a future of slow and painful dissolution for a university.

“I put a dollar in one of those change machines. Nothing changed.” George Carlin

How can we stir the imagination of so many experts involved in teaching and research in a wide variety of specialized fields of science and humanities to produce innovative research? What can be fixed to turn innovation from an empty buzzword into a vibrant reality across the campus? What can we learn from those universities capable to “get it right” in nurturing and securing innovation? How can we take creative ideas and apply them in universities stuck on the wrong alleys?

The bad news is that there is no magic solution to have innovation next Tuesday. The good news is that answers to these problems can be found in history, practice and a vast literature available to those who are interested to build a culture of creativity, maintain excellence in research and add innovation as an integral part of their universities*.

We explored in a book the mentality captured so well by George Carlin. In the ubiquitous call for innovation in higher education it became soon evident again that all rhetoric, effort and investments turn into a void exercise when “innovation” is accepted only when it stays in line with bureaucratic arrangements and reinforce hierarchies. Change – various bureaucrats and administrators say – but maintain status quo! Critique… but only if what you challenge is not involving us! Explore… but keep in mind that any exploration challenging status quo can cost your job! Innovate… but only in line with what we already know that we want!

This approach will never work. Innovation arises from a complex mix of factors in a certain type of culture, involving the skills and passion of those involved. It is not simply solved by pouring more money into it and assign a convenient ‘director’ to control and punish.

We can build a culture where creativity is nurtured, but innovation cannot be timetabled! 

The idea that “dropping a dollar in the machine” leads to innovation is constantly challenged by specialists (e.g. see here). Experts argue that innovation is much more determined by policies rather than pouring investments in research (eg. Allott, S.). Prioritising cash and control over the engagement of faculty and informed policies for innovation is in the current context a potentially disastrous decision for the future of any university.

Conspicuously rejecting any views and approaches that clash with their own world views, many administrators (include here Presidents, Deans, directors etc.) manage not only to turn the call for innovation into ridiculous examples of tokenism and failure, but further disengage and demotivate the faculty. The dollar dropped in the machine is wasted: indeed, nothing changes! Moreover, this poorly spent dollar is severely damaging morale and engagement.

Innovative research and academic freedom

In 1948, just few years before he was elected The President of the United States, Dwight Eisenhower became the President of Columbia University. Eisenhower, a former army general used to military hierarchy and the chain of command, was addressing the faculty of this prestigious university starting by calling them “employees of the university”. A professor interrupted Eisenhower, saying “Mr. President, we are not employees of the university. We are the university.

This may seem idealistic, but the message is worth contemplating. In very few words, we can admit that a university is just the sum of professional qualities and engagement of its faculty and students. The walls are nothing without this genuine commitment for quality learning and teaching, research and their contribution to the world.

Bureaucratic hierarchy and ‘directed research’ stifle engagement and hinder change and innovation.

A modern university is facing very different demands from the audience that was familiar to the former American general. This institution is not a sum of disciplined “soldiers” working on the assembly line designed to deliver skills for a set of jobs (that may be gone when students graduate). A university is responsible to develop the whole thinking person, to expand horizons and instill the love for learning in individuals and build democratic citizenship with engaged and informed citizens who have the power to make democracy work. A university is also asked to cultivate imagination and creativity, defend civilization and create new knowledge, act as a forum where free and responsible minds can “question the unquestionable” for the benefit of our societies. Universities have the power to provide innovative solutions, but when tools of a successful army are used in this institution results are equal to those imagined if we promote debate groups for soldiers when they are in the line of fire. 

Dogmatism, control and fear are hostile to innovation.

Unfortunately, the risk to believe that administrative power is automatically synonymous to knowledge, vision and informed decisions is endemic. It is also a devastating belief for an institution. This – along with a strange managerial approach based on fear, which is viewed as a strong motivator and source of results – push ahead a misconception on the academic life and the nature of work in pursue of innovation. This approach involves serious risks for sustainability within and outside the walls of academia.

The lesson of this anecdote is that an obvious fact at the core of academic work is often missed by policy makers, administrators of universities and institutions of research: a university is fundamentally different from military! It is fair to say that both institutions deserve respect, but they have different roles, histories and demands from society. Military have to secure ironclad discipline as a key to secure the chain of command and execution, which stays at the basis of its power and efficiency. Control, fear and intimidation are important tools to train soldiers and maintain discipline, but for a university they spell disaster.

Imagine a small European city in 15th century, the size of a modern small neighbourhood (roughly 45,000 people), ruled by a wealthy family. Now imagine that in this city was possible to meet (often in the same days) some of the brightest minds of humanity, like Leonardo da Vinci and Michelangelo, Caravaggio and Sandro Botticelli (unfortunately a nut like Savonarola was also there, but this is another interesting and significant part of the story). How was this possible? What was in the water? One detail is that the ruler of this city comes from a family famous for love of arts and culture, education and progress. His family protected important philosophers such as Tommaso Campanella or Galileo Galilei, the father of the Scientific Revolution. His grandfather spent a fortune to support arts, architecture, scholarly learning, establishing the Platonic Academy for the study of ancient works. This ruler, Lorenzo de Medici, known as “Il Magnifico” (The Magnificent), shares the values of his family. The enlightened leader is doing something unthinkable for those times: he protects different minds and encourages new ideas. He knew that Caravaggio is a drunk and a troublemaker, but a unique artist. He knew that Michelangelo is secretly conducting dissections on human bodies to learn anatomy, which was at that time securing a death sentence, but he was an innovator who deserved protection and encouragement.

A Cypriot crisis or a Renaissance Florence?

Lorenzo de Medici ignored the sacrilege (with some risks for himself) just because he knew that Michelangelo is a unique artist that will change humanity through his creations. He was a protector of culture and the lower class enjoyed a greater level of comfort, freedom and protection than it had before. In effect, that small town named Florence became one of the most important city-states in Europe and (arguably) the most beautiful city in the world at that time. What today is called “academic freedom” was secured for the first time in centuries and the culture and suppressed creativity exploded, opening for a period of great innovations and change. The administrator of Florence understood that “lower classes” need freedom to stay engaged and that creative individuals are not always comfortable to power. In our times we can look at this through what Michael Fullan notes as an important key to secure secure innovation:

Policy makers will have to design policy levers which give them less control than they would like […] in exchange for the potential of higher yield innovation and commitment on the ground

A relaxed approach on hierarchy, power and control is crucial if we aim to develop a reality of creativity and innovation. Great results do not come in this field if we constantly tell people what to do and what they should expect if they do not do it as indicated.

The contemporary story of the European economic crisis should be a valuable source of lessons for universities on the price of self-comforting denial, suppression of meritocracy and silencing voices speaking “truth to power”. This is a tragic story where self-absorbed local groups and a stunning lack of vision and care for the future clashed in the end with reality. The Greek and Cypriot crisis show that countries can pay a terrible price and we can agree that a university can fall faster than a country from the same reasons!

Encourage in-depth thinking and create the means to detect and address pseudo-innovations and tokenism

Looking once over a “faculty innovation report” it became visible the the only note about innovation was related to the use of iPads in classrooms. It should be obvious that using a tablet or a laptop is not innovative. Using an iPad in classroom is not making a lecturer “innovative”, but a good customer of Apple. If you like to believe that the shiny new tablet turns you into an innovator this is just great, but it will not create knowledge or solutions.

Academic freedom** is not a luxury or an ideological stand, but a necessary precondition to creativity and innovation. This is a matter of strategic choices that can enable a university to make the most of new opportunities and find the best responses to challenges as well as threats.

“Hell, there are no rules here – we’re trying to accomplish something” Thomas A. Edison

Suppression of academic freedom turns de facto a university and the academic life into a farce. A travesty like this works for a while, but inevitably comes with devastating consequences on the long term.

Salt

We analysed in a previous article why universities should be much more concerned – and socially engaged – about the fast changing social, cultural and economic context. It is highly relevant for their future that unemployment and underemployment is increasingly affecting college and university graduates. In USA more than 40 percent of unemployed have been out of work for more than six months, almost double the previous post-World War Two record. Moreover, the US Bureau of Labor Statistics (BLS) reports that five million college and university graduates are in jobs that require less than a high-school education. The BLS statistics reveal that 48 percent of employed U.S. college graduates are in jobs that require less than a four-year university education. 

The proportion of overeducated workers exponentially increased in various jobs in the last decades. It is worth to observe that in 1970’s less than 1% of taxi drivers and 2% percent of firefighters had college degrees in US, while in 2012 over 15% percent do in both jobs.

This is a common situation across the world. In China, graduate unemployment is an official concern for The Ministry of Education, with millions unemployed after graduation. College educated find more difficult to land a job than those who have little formal education: “those with a college degree were four times as likely to be unemployed as those with only an elementary school education” (source here)

Unemployment and underemployment register a constant rise across European Union. According to Eurostat, in 2012 there were 9.2 million part-time workers in the EU27 who wished to work more hours and are officially considered to be underemployed. The situation is close to get out of control (and we have reasons to expect a tumultuous 2013). In Italy, unemployed workers (700,000) despair over the future as it was announced that the redundancy budget runs dry.

A report published by Credit Suisse in February 2013 indicates: “The rising trend of youth unemployment around the world threatens not just current economic growth but also political stability and the potential demographic dividend“.

In the unstable global economy innovation stays as the key factor of difference for the future of local economies, communities and countries. Our future depends on our knowledge and capacity to innovate. Too many administrators in higher education go ahead as self-proclaimed masters of innovation and astute management, wasting the time and resources of their universities on expensive tokenism able just to exhibit grave misconceptions, narcissism and mediocrity. It is vital to stop this and engage in efforts aiming to lead to a genuine change, and adapt to this new context affecting students and graduates.

Some institutions are still floating in a parallel reality where clicks and tricks are seen capable to solve systemic problems without a touch of the status quo. Too many university administrators are still sedated by the vision of eternal positions of power and control where they indicate what research is wanted and when innovation should happen. This state of facts in a general climate of economic and social instability is the recipe for disaster. In UK, today universities seek to explain a severe drop on student enrolments despite cutbacks (see here). Universities find that the new context requires new ideas, new approaches to attract students and contribute to their societies and economies. Imagining efficient and innovative solutions for student engagement becomes vital for the future of the university. Moreover, the fact that unprecedented levels of unemployment involve an increasing risk of social unrest is not only a problem of social responsibility for universities. It is also a problem for their future.

Innovation and creativity will be key for a sustainable future.

There is a known biblical story about Lot’s wife, who was punished to turn into a pillar of salt because she looked back at a burning city. This old story is a metaphor with multiple meanings and interpretations, but some details are based on facts of those times. Why turned into pillar of salt as punishment? Why not stone or sand? An explanation is that salt was used as a preservative for thousands of years. This was the most visible symbol for conservation – and it was used as a warning. Those failing to change are punished by turning into lifeless forms of salt.  

Higher education is at crossroads. It is the time for a serious reflection about the strategic decisions and choices for the road ahead for universities. Some prefer to maintain strong hierarchies, mimic change and glue the label of “innovation” on trivial and useless things just to maintain status quo. The “pillars of salt” of higher education are more fragile than it seems. It will become clearer soon that many will end up where they are heading.

*

** Resources on academic freedom:

1940 Statement of Principles on Academic Freedom and Tenure

Declaration of Academic Freedom (Scientific Human Rights)

The Magna Charta Observatory of Fundamental University Values and Rights

Network for Education and Academic Rights

Academics for Academic Freedom (UK)